Brand Guidelines

AN INTRODUCTION

GSS is a leader in the heavy-haul, trucking and crane business. With our office centrally located in Casper, WY, there aren't any jobs that are out of reach.

These guidelines describe the visual and verbal elements that represent GSS’ brand identity. This includes our name, logo and other elements such as colors, and type.

LOGO USAGE


DOWNLOAD LOGOS here in .eps, .jpg, .pdf, and .png file download is .zip file

Our Logo is the key building block of our identity, the primary visual element that identifies us. The signature is a combination of the icon piece and our company name – they have a fixed relationship that should never be changed in any way.

Please do use reverse logos for a darker background and give plenty of space around the logo.

Please don’t alter the logo in any way.

GSS Logo
GSS white Logo

TAKKION FAMILY LOGOS

DOWNLOAD FAMILY LOGOS here in .eps, .pdf, and .png file download is .zip file

HORIZONTAL


TAKKION Group Logo

STACKED


TAKKION Group Logo

BRAND TYPOGRAPHY


DOWNLOAD Bebas Neue here

DOWNLOAD Open Sans here

DOWNLOAD Open Sans Condensed here

DOWNLOAD Montserrat here

Typography plays an important role in communicating an overall tone and quality. Careful use of typography reinforces our personality and ensures clarity and harmony in all Design. Bebas Neue Bold is the primary font for headlines, and should be used at 9* italics for emphasized language.

Bebas Typefaces
Montserrat Typefaces
Open Sans Condensed Typefaces
Open Sans Typefaces

COLORS


GSS has TWO primary colors: Violet and Cobalt. These colors have become a recognizable identifier for the company.
Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.

Violet
WEB: #5c0f8b
CMYK: 80 | 100 | 7 | 3
RGB: 92 | 15 | 139

Cobalt
WEB: #0071ce
CMYK: 84 | 54 | 0 | 0
RGB: 0 | 113 | 206

UNIFYING COLOR


There is ONE Primary unifying color that can be used in materials across the TAKKION Brand Family: Steel Gray and corresponding tints/tones.
Usage: Use them as supporting colors across any of the TAKKION BRANDS.

STEEL GRAY
WEB: #21333d
CMYK: 84 | 66 | 55 | 53
RGB: 33 | 51 | 61


Click on each logo below to visit that companies' Brand Guide

GUIDELINES CREATED BY
The Bark Firm
CONTACT Neil Benton
www.thebarkfirm.com